Good Logo Designs
Whenever I encounter visual communication, especially something that isn’t a “traditional” narrative and is unique makes me feel that the company wants to connect with their consumers on a personal level, not just treating them as cash flow. There is also more room for interpretation, so anyone of any language or background can make the message relatable, which makes them memorable, which I believe is the end goal of any form of communication. Most art sends a visual message to the viewer, but what about when the message is not easily received, if at all? The phrase, "beauty is in the eye of the beholder" comes to mind. The true measure of success in my opinion is to have your target audience remeber your brand and want to engage with the company again and again.
The Amazon logo is an successful logo because of the simplicity and hidden meaning within the design, It is an extremely simple logo and the arrow can be seen as a smile, it actually points from the letters 'a' to 'z'. This represents that Amazon sells everything 'from a to z' and the smile on the customers face when they buy a product.
The logo for Beats by Dre is pretty simple. The 'b' is enclosed in a circle followed by the brand name. The circle, though, isn't just a circle. It actually represents a human's head, and the 'b' letterform represents the brand's headphones. The last obvious attribute is the 'b' in the logo for the company name, Beats. Beats is an audio company that was founded in 2006 by Dr. Dre and Jimmy Iovine. So a branding company named Ammunition created a logo for beats which was inspired by Stadt Bruhl's logo, which is very similar to what beats logo is now.
John J. Graham designed a new symbol for the NBC television network: an abstraction of an eleven-feathered peacock indicating richness in color. This brightly hued peacock, which NBC called the "Bird," was adopted because of the increase in color programming.
The logo for the website Pinterest combines various disciplines and types of expertise to produce a truly compelling visual identity. It seems to carry a feeling of nostalgia, without seeming retro. The “P” lends itself to the shape of a map pin. Too much of a pin shape compromises legibility, where too much subtlety leaves less justification for attempting the concept in the first place.
Target's logo uses an image to represent the brand without any text. It features a classic, clean, simple design of a Bullseye logo with three rings. The Target logo incorporates the red and white color scheme which holds the simplicity and harmony from shape to color, and appears magnificent with the overall brand imagery. While the red color symbolizes the passion, purity and business responsibility of the company, the white color stands for its nobility, elegance and prestige.
The true measure of success in my opinion is to have your target audience remeber your brand and want to engage with the company again and again. Especially with image-based branding, there is more room for interpretation, so anyone of any language or background can make the message relatable, which makes them memorable, which I believe is the end goal of any form of communication.
